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Academic Journal of Business & Management | Francis Academic Francis

Academic Journal of Business & Management

ISSN 2616-5902 (Print)
ISSN 3033-5183 (Online)

The Influence of Brand Co-Branding Types on Consumer Evaluations of Co-Branded Products

Yutong Li1, Yuxi Liu1, Beibei Liu1,2, Xi Xi1

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060721 | Downloads: 85 | Views: 5826

European Marketing Strategy of Huawei Technologies Co., Ltd.

Yan Gong

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060715 | Downloads: 75 | Views: 4939

Research on environmental performance evaluation of green automobile manufacturing supply chain

Ningning Yang, Yuxi Liu

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060708 | Downloads: 65 | Views: 1525