Academic Journal of Agriculture & Life Sciences, 2026, 7(1); doi: 10.25236/AJALS.2026.070110.
Qian Huang, Yanming Li
School of Applied Technology, University of Science and Technology Liaoning, Anshan, China
With the deep integration of digital technology and rural industries, Artificial Intelligence (AI) has provided an innovative driving force for the branding and marketization of county-level featured agricultural products. Taking Xinbin Rice as an example, this study systematically sorts out the problems existing in its brand building and promotion, and then constructs an operable AI empowerment system from four dimensions: brand vision and IP design, omni-media precise communication, coordination and optimization of production and marketing, and intelligent reputation management. The research shows that the integrated application of AIGC, big data analysis, Internet of Things and intelligent interaction technologies can effectively activate regional cultural resources, realize brand narrative innovation, precise communication reach, intelligent supply chain response and digital reputation management, thereby significantly improving the brand value and market competitiveness of county-level featured agricultural products.
Artificial Intelligence; AI; County-Level Featured Agricultural Products; Brand Building; Market Promotion; Xinbin Rice
Qian Huang, Yanming Li. AI Empowering Brand Building and Market Promotion of County-Level Featured Agricultural Products: A Case Study of the Xinbin Rice Industry. Academic Journal of Agriculture & Life Sciences (2026), Vol. 7, Issue 1: 71-76. https://doi.org/10.25236/AJALS.2026.070110.
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