With the rapid development of information technology, the business model and internal management model of enterprises have undergone tremendous changes, and the traditional enterprise management culture is facing new opportunities and challenges. Digital transformation not only changes the business process of enterprises, but also promotes the comprehensive change of organizational structure and culture. In this context, enterprises must timely adjust and optimize the management culture to adapt to the market environment and the development trend of the digital age. In the digital age, the core elements of enterprise management have undergone tremendous changes, from the original hierarchical management mode to the flat and networked management mode. The construction of enterprise culture should also keep pace with the times, and combine the idea of digitalization with innovative thinking. Based on this, combined with the background of the digital era, this paper combs the characteristics of China's enterprise management culture, explores practical ways of cultural innovation, and provides practical ideas for Chinese enterprises to steadily promote digital development and consolidate their market competitive advantage.

Zhou Weiqing. Characteristics and innovative approaches of enterprise management culture in the digital era. Academic Journal of Business & Management (2026), Vol. 8, Issue 5: 112-116. https://doi.org/10.25236/AJBM.2026.080515.

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