Academic Journal of Business & Management, 2026, 8(5); doi: 10.25236/AJBM.2026.080503.
Linli Jiang, Wei Hou, Surong He
School of Economics and Management, Wuyi University, Jiangmen, China
Green production is a mode of production to achieve resource conservation, reduce ecological environment pollution and sustainable agricultural development. It is crucial to promote sustainable agricultural development, ensure food safety for consumers and maintain rural ecological balance. The results show that: (1) Agricultural environmental policies play a pivotal role in influencing farmers’ green pest management practices. (2) Rural social networks are a crucial factor affecting farmers’ rational fertilization practices. (3) Value identification plays a significant mediating role in the impact of public participation-based environmental policies on green pest management practices and in the influence of social networks on rational fertilization practices.
Environmental Policy; Social Networks; Green Production Behavior
Linli Jiang, Wei Hou, Surong He. Push or Pull? The Dual Forces of Environmental Policies and Social Networks on Farmers’ Green Production Behavior. Academic Journal of Business & Management (2026), Vol. 8, Issue 5: 15-22. https://doi.org/10.25236/AJBM.2026.080503.
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