Driven by the rapid development of digital technologies, platform companies have become a core force reshaping industrial landscapes and transforming lifestyles with their unique connection and matching functions. As a typical platform company in the transportation sector, Didi Chuxing’s governance directly bears on travel safety, market order, and public interests. Taking Didi Chuxing as an example, this paper deeply analyzes the governance dilemmas of platform companies in the digital context, including the contradiction between platform monopoly and market competition, data security and value mining, algorithm efficiency and social responsibility, and the imbalance of demands among multiple stakeholders. On this basis, it proposes optimization paths for platform company governance from four dimensions: improving the regulatory system, strengthening data governance, optimizing algorithm design, and building a benefit coordination mechanism, providing theoretical references and practical lessons for the high-quality development of platform companies in the digital era.

Ziying Wang. Governance Dilemmas and Optimization Paths of Platform Companies in the Digital Economy — A Case Study of Didi Chuxing. Academic Journal of Business & Management (2026), Vol. 8, Issue 4: 67-73. https://doi.org/10.25236/AJBM.2026.080409.

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