In recent years, social network has gradually become an important platform for people to share emotions. This study takes Wechat users, the social media group with the largest number of users in China, as the research object. Questionnaire survey was used. The author explores the influence of social network structure on emotional sharing behavior, and analyzes the intermediary role of psychological motivation in this process. It is found that the closeness of social networks has a significant positive impact on both positive and negative emotional sharing. Emotional expression plays a mediator role in this process. The scale of social networks has a significant positive impact on positive emotional sharing. Impression management plays a mediator role in this process. This study enriches the related theories of social network and emotional sharing, and provides inspiration and reference for social media marketing practice.

Huang Liying, Zhao Xiuling, Luo Xiaoqing. The Motivation of Emotional Sharing on Social Media: An Analysis on Wechat Moments. Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 2: 67-72. https://doi.org/10.25236/AJHSS.2026.090210.

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