Academic Journal of Humanities & Social Sciences, 2026, 9(2); doi: 10.25236/AJHSS.2026.090209.
Zhaopeng Yu1,2, Rongrong Wei3
1Jiangsu Asset Management Co., Ltd., Wuxi, 214125, China
2Yuancheng Cable Co., Ltd., Wuxi, 214251, China
3School of Digital Economics and Management, Wuxi University, Wuxi, 214105, China
China’s upper-midscale hotel market has grown rapidly in recent years. This expansion is driven by consumption upgrading and brand portfolio optimization. The market share of upper-midscale hotels continues to rise. Openings have accelerated in tier-one and emerging tier-one cities. Chain penetration in the 3-5 star segment has increased. In the first half of 2024, leading hotel groups delivered strong revenue performance. Huazhu led the market by revenue scale. Atour achieved high growth and showed profit leverage through its “hotel + retail” model. However, macroeconomic headwinds and intensified competition have affected operating momentum. Occupancy (OCC) rebounded, but average daily rate (ADR) and revenue per available room (RevPAR) declined. Going forward, the sector will emphasize “hotel+” diversification and digital transformation to reduce costs and improve efficiency. Growth pressures are expected to persist.
Upper-midscale economy hotels, Operating performance, Atour Hotels
Zhaopeng Yu, Rongrong Wei. Market Research Report on the Operating Performance of China’S Upper-Midscale Economy Hotels in 2024—Evidence from Atour Hotels and the Core Area of Tangdao Bay, Qingdao. Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 2: 60-66. https://doi.org/10.25236/AJHSS.2026.090209.
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[2] AVC (All View Cloud). Summary report of the hotel market in the first half of 2024 [R]. Beijing: AVC, 2024.
[3] Atour Group. Atour Hotels 2023 corporate social responsibility report [R]. Shanghai: Atour Group, 2024.