The in-depth promotion of the national fitness strategy and the implementation of the rural revitalization strategy provide important opportunities for empowering public sports services for rural sports events. This article takes Sichuan Province as the research object, using literature research, field research, and case analysis methods to systematically sort out the current development status of rural sports events and public sports services in Sichuan Province, analyze the internal mechanism of rural sports events supporting the development of public sports services, and diagnose the practical obstacles in the process of their collaborative promotion. Research has found that rural sports events can improve the quality and efficiency of rural public sports services through four mechanisms: resource integration, demand activation, capacity cultivation, and brand radiation. However, Sichuan Province is currently facing serious problems such as homogenization of events, insufficient connection between events and services, lack of collaboration among multiple entities, and incomplete institutional guarantee system. Based on this, development strategies are proposed from four dimensions: creating a distinctive event system, strengthening the precise connection between events and services, constructing a diversified collaborative governance pattern, and improving the policy element guarantee system. The research results not only provide targeted solutions to solve the problem of imbalanced supply and demand of rural public sports services in Sichuan Province, but also provide theoretical references and practical paradigms for exploring the implementation path of the national fitness strategy in rural areas of multi-ethnic provinces in western China.

Jingshan Zhang, Weiwei Wang. Research on the Development Strategy of Rural Sports Events Supporting Public Sports Services in Sichuan Province under the Background of National Fitness. Frontiers in Sport Research (2025), Vol. 7, Issue 6: 61-68. https://doi.org/10.25236/FSR.2025.070609.

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