Academic Journal of Business & Management, 2025, 7(10); doi: 10.25236/AJBM.2025.071006.
Yao Xiao
University of Sunderland, Sunderland, SR1 3SD, UK
This paper applies Michael Porter’s value chain theory to analyze the competitiveness of Tesla within the new-energy vehicle (NEV) industry. It first examines the transformation of the NEV value chain in China, highlighting the shift from traditional procurement-driven models to technology-driven structures. Through a case study approach, the research explores Tesla’s unique position, emphasizing its strengths in technological innovation, vertical integration, production systems, and customer-oriented services. The study further compares Tesla with traditional automobile manufacturers and other NEV enterprises to identify sources of sustainable competitive advantage. Findings suggest that Tesla’s competitive edge is grounded in its R&D investment, brand value, and distinctive sales model, supported by its global logistics and service network. The paper concludes that continuous innovation in technology, autonomous driving, and energy services will remain critical for Tesla to sustain its leadership in the NEV market.
Tesla; Value Chain; New-Energy Vehicle; Competitive Advantage; Technological Innovation
Yao Xiao. A Case-study on Tesla Inc. Based on the Value Chain Theory. Academic Journal of Business & Management (2025), Vol. 7, Issue 10: 35-40. https://doi.org/10.25236/AJBM.2025.071006.
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