Academic Journal of Business & Management, 2025, 7(10); doi: 10.25236/AJBM.2025.071005.
Jiaying Yue
Wuhan Technology and Business University, Wuhan, Hubei, China
With the rapid development of digital technology, digital media art has injected new development paths into enterprises, and cultural and creative industries have gradually become an important choice for enterprises to innovate their business models. This paper focuses on the core issue of how enterprises use digital media art to achieve cultural and creative business model innovation. By analyzing relevant theories and combining practical cases, it explores the cultural and creative implementation paths that enterprises can adopt, and points out the key points and safeguard measures in the process of cultural and creative business paths. The research aims to provide theoretical reference and practical suggestions for enterprises to achieve business model innovation through cultural and creative paths driven by digital media art.
Digital Media Art; Cultural and Creative Path; Business Model Innovation
Jiaying Yue. Digital Media Art-driven Cultural and Creative Paths for Business Model Innovation in Enterprises. Academic Journal of Business & Management (2025), Vol. 7, Issue 10: 30-34. https://doi.org/10.25236/AJBM.2025.071005.
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