Academic Journal of Business & Management, 2025, 7(10); doi: 10.25236/AJBM.2025.071003.
Guitong Yang
Business School, Xi'an International Studies University, Xi'an, Shaanxi, China
To facilitate the identification and prevention of operational issues within enterprises, this paper selects Jiajia Yue Supermarket as its case study. The company's profitability is examined in-depth through an improved DuPont analysis that incorporates cash flow theory. This analysis provides objective recommendations.
Jiajia Yue Supermarket, Improved DuPont Analysis, Profitability
Guitong Yang. Analysis of Jiajia Yue Supermarket's Profitability Using an Improved DuPont Analysis. Academic Journal of Business & Management (2025), Vol. 7, Issue 10: 17-22. https://doi.org/10.25236/AJBM.2025.071003.
[1] Cao Qiaoqiao. A Study on the Profitability of Renrenle Group Based on the Modified DuPont Analysis Method [D]. Shenyang University, 2024.
[2] Wei Yuan, Zhang Wenjuan, Bai Haoran, et al. Analysis of Renrenle Enterprise Profitability Based on the Modified DuPont Analysis Method [J]. Old Brand Marketing, 2022, (21): 150-152.
[3] Zhou Tianhui. Analysis of Yonghui Supermarket's Profitability Based on DuPont Analysis [J]. China Business Review, 2018, (32): 1-2.
[4] Zhang Zhijia. Limitations and Improvement Analysis of the DuPont Analysis Method [J]. Business News, 2020, (09): 6-7.