Academic Journal of Business & Management, 2025, 7(9); doi: 10.25236/AJBM.2025.070910.
Mengjie Gao, Xi Lai, Jinxiong Peng
School of Economics, Foshan University, Foshan, 528225, Guangdong, China
The gig economy, powered by internet platforms, empowers workers to autonomously choose their work schedules, locations, and methods, enabling instant matching between supply and demand. Through algorithm-driven performance metrics like points systems, badge rewards, and team collaboration challenges, platform companies quantify worker value. This study examines how algorithm-driven gamification practices in work environments influence gig workers' sustained platform engagement and co-creation of value, drawing from theories such as co-creation theory and self-determination theory.
Platform Enterprise Algorithm, Gig Value, Workers
Mengjie Gao, Xi Lai, Jinxiong Peng. The Impact of Platform Enterprise Algorithm Gamification on Gig Value Creation. Academic Journal of Business & Management (2025), Vol. 7, Issue 9: 68-72. https://doi.org/10.25236/AJBM.2025.070910.
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