The Frontiers of Society, Science and Technology, 2025, 7(6); doi: 10.25236/FSST.2025.070608.
Zhoulin Xie
Chongqing Institute of Foreign Studies, Chongqing, China
With the rapid development of new media technologies and the continuous lowering of information dissemination thresholds, content homogenization has become a key issue restricting the development of the new media industry. A large amount of repetitive and similar content not only reduces user experience but also poses severe survival challenges to new media platforms and operators. This paper first explains the connotation of new media operations, then analyzes the necessity of operational innovation under the background of content homogenization, and finally focuses on specific innovation paths. The aim is to provide practical reference for new media operators to promote the healthy and sustainable development of the industry.
Content Homogenization; New Media Operations; Innovation Paths; Precise Positioning; User Experience
Zhoulin Xie. Innovation Paths for New Media Operations under the Background of Content Homogenization. The Frontiers of Society, Science and Technology (2025), Vol. 7, Issue 6: 54-58. https://doi.org/10.25236/FSST.2025.070608.
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