Welcome to Francis Academic Press
Login | Register

Academic Journal of Humanities & Social Sciences, 2025, 8(7); doi: 10.25236/AJHSS.2025.080702.

A Study on the Symbolic Dissemination of Traditional Intangible Cultural Heritage Videos from the Perspective of Symbolic Interactionism—Take the Video "China in Non-Heritage" as an Example

Author(s)

Yufan Han1

Corresponding Author:
Yufan Han
Affiliation(s)

1School of New Materials and Chemical Engineering, Beijing Institute of Petrochemical Technology, Beijing, China

Abstract

Aiming at the survival challenges and development problems of traditional culture on the new media platform, and proposing the development path of non-heritage culture based on the perspective of symbolic interaction theory, this paper uses the content analysis method to analyse the establishment of the symbolic system as well as the cultural interaction strategy and effectiveness of the programme "China in Non-Heritage", and puts forward the strategic significance of this programme for the development of non-heritage culture. The study breaks through the limitations of traditional communication modes and proposes the integration of symbolic interaction strategies for the dissemination of non-heritage culture in the context of new media, providing theoretical support and practical paths for the construction of a cultural communication system in the digital era.

Keywords

Symbolic Interactionism, Communication of Traditional Chinese Culture, Symbolic Communication, Symbolic System, Development of Intangible Cultural Heritage

Cite This Paper

Yufan Han. A Study on the Symbolic Dissemination of Traditional Intangible Cultural Heritage Videos from the Perspective of Symbolic Interactionism—Take the Video "China in Non-Heritage" as an Example. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 7: 11-19. https://doi.org/10.25236/AJHSS.2025.080702.

References

[1] Biel J I, Gatica-Perez D. (2012)The youtube lens: Crowdsourced personality impressions and audiovisual analysis of vlogs. IEEE. Transactions on Multimedia, 15(1): 41-55.

[2] Zhang, X. (2024). Public opinion construction and folk cultural identity: A study based on symbolic interactionism. Voice & Screen World, (23), 11-13, 23.

[3] Yang, N. (2025). Application and pathways of digital technology empowering intangible cultural heritage preservation. New Chu Culture, (7), 61-63.

[4] M.J.Carter.C.fuller(2016)Symbols, Meaning, and Action: The Past, Present, And the Future of symblic interactionism. Current sociology, 64(6): 931-961.

[5] Zhang, X. M. (2023). Symbolic communication in short videos of agriculture, rural areas, and farmers: A study from the perspective of symbolic interactionism (Doctoral dissertation). Guangzhou University.

[6] Li, J. (2024). Cultural communication analysis of Hei Shenhua: Wukong (Black Myth: Wukong) from the perspective of symbolic interactionism. Public Communication of Science & Technology, 16(23), 149-152.

[7] Liang, C. T. (2021). Innovative cross-border collaboration of intangible cultural heritage projects under the "Internet+" background: A case study of Nanjing Yunjin Research Institute and Shining Nikki. Identification and Appreciation to Cultural Relics, (21), 172-174.

[8] Huang, D. D.& Zhou, X. (2025). Research on communication strategies of intangible cultural heritage in the context of new media: A case study of Beihai shell carving. Journalism Probe, (3), 68-70.

[9] Bie, B. X. (2024). Exploring the communication strategies of urban culture in Fan Hua (Blossoms) through symbolic interactionism. Voice & Screen World, (16), 60-62.