At a time when visual information is overwhelming and audiences are fatigued,, a new auditory culture is emerging, allowing individuals to rediscover the allure of sound. This paper briefly outlines the historical development of podcasting and its rise in China, while discussing the unique characteristics of podcasts, including accompaniment, knowledge, emotion, and privacy, as well as the needs as well as the needs the differences between various media and the pressures faced by individuals in a burnout-prone society. Based on the characteristics of podcasts and listener needs, the paper explores personality-based communication strategies employed by podcast hosts. It aims to summarize the role of the podcast host on the supply side of podcasting, highlighting how these hosts utilize personification strategies to create a sense of intimacy and companionship that resonates with their audience.

Tian Chuying. The Rise of the New Auditory Culture: Personification Communication Strategies for Podcast Hosts. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 52-57. https://doi.org/10.25236/AJHSS.2024.071010.

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