This study focused on exploring the use of podcasting skills in today's social media environment.By scrutinizing the defining attributes of the social media era and assessing the manner in which conventional broadcasting methodologies influence the efficacy of information dissemination within this context.It aims to illustrate the potential and core value of broadcasting skills in the new age media platform.It aims to illustrate the potential and core value of broadcasting skills in the new age media platform.To enhance the communication abilities of practitioners in the social media era, it is imperative to thoroughly examine and utilize the application of broadcasting skills. This will aid in achieving more effective and impactful communication within the realm of social media.

Lin Yang. Exploring the Application of Podcasting Skills in the Age of Social Media. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 8: 11-16. https://doi.org/10.25236/FSST.2024.060803.

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