The "Belt and Road" Initiative, as an important strategy for China's opening up in the new era, provides a broad platform for international cultural exchanges. However, challenges are still seen in the development of international cultural exchange programs, including insufficient cross-cultural integration, cultural conflicts and fierce competition. In order to cope with these challenges, this paper analyzes the content and form, structure and presentation of communication of current international cultural exchange programs, and finally gives feasible strategies for further innovation and breakthrough. They focus on how programs can be technologically empowered to develop, how to bring closer cultural exchanges and how to improve brand effect with Chinese characteristics. All these aim to put forward more targeted strategies for the development of international cultural exchange programs, further promote the exchange and mutual learning of civilizations, and enhance the soft power of China's culture.

Zhang Renyuan. The Innovative Development Strategies of International Cultural Exchange Programs from the Perspective of the Belt and Road Initiative. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 7: 15-20. https://doi.org/10.25236/IJFS.2024.060703.

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