Academic Journal of Humanities & Social Sciences, 2024, 7(4); doi: 10.25236/AJHSS.2024.070423.
Zhang Yongli, Shi Rui
Department of Journalism, Nanjing University of Finance and Economics, Nanjing, 210000, China
The opening ceremony of the Asian Games is an important part of the Asian Games, a stage for a country to show its cultural charm and creative strength, and a window to convey friendship and peace to the world. From the perspective of Pierce's ternary semiotics, this paper will analyze the traditional cultural symbols and meanings in the opening ceremony of the Asian Games in Hangzhou, and discuss how to realize the re-enchantment of traditional culture, aiming to provide some inspiration and reference for the innovation and dissemination of traditional culture.
Semiotics; Traditional Culture; Re-enchantment; Hangzhou Asian Games; Opening Ceremony
Zhang Yongli, Shi Rui. The Re-enchantment of Traditional Culture from the Perspective of Ternary Semiotics—Taking the Opening Ceremony of the Hangzhou Asian Games as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 144-152. https://doi.org/10.25236/AJHSS.2024.070423.
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