With the acceleration of economic globalization, advertising language is becoming more and more international and common in our daily life. It is used repeatedly in advertisements for a long time in order to strengthen the targeted impression of an enterprise, product or service. In this context, the translation of advertising language is of great importance. A good translation of advertising language can not only stimulate consumers' strong desires to buy, but also convey the good cultural information of enterprises and establish brand effect. However, the translation of advertising slogan has obvious purpose, so it needs to adopt appropriate translation skills and principles to make the translation have the same or similar effect as the original text. The research of translation skills on advertising language can help consumers better understand the new products of the enterprises, promote purchase and improve the visibility of enterprises and products so as to form brand preferences. Thus, it has great research significance.

Zhang Nana. Research on Advertising Language Translation Skills and Principles. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 121-125. https://doi.org/10.25236/AJHSS.2024.070419.

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