Academic Journal of Humanities & Social Sciences, 2024, 7(4); doi: 10.25236/AJHSS.2024.070417.
Yan Liu1,2
1Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Manila, Philippines
2School of Tourism and Service Management, Chongqing University of Education, Chongqing, China
Based on the virtual tourist experience, this paper focuses on the virtual tourism project at the Three Gorges Museum in Chongqing China, and conducts questionnaire surveys and SPSS analysis to explore factors that influence satisfaction with the virtual tourist experience. It describes the current development status of virtual tourism at the Three Gorges Museum in Chongqing China. Lastly, the paper provides suggestions for the development of virtual tourism at the Three Gorges Museum in Chongqing China from various dimensions, including personal characteristics, information content, platform attributes, multidimensional interaction, and entertainment services. These suggestions are as follows: (1) Understand the tourists and expand dissemination; (2) Establish a diversified framework to meet the diverse needs of tourists; (3) Enhance cultural connotation and innovate cultural value; (4) Provide technical support to optimize the experience; (5) Strengthen interaction and increase tourist engagement; (6) Improve the quality of entertainment services and continuously enhance tourist enjoyment.
virtual tourism; tourist experience; museum; Chongqing
Yan Liu. Study on Virtual Tourist Experience at Three Gorges Museum in Chongqing China. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 108-113. https://doi.org/10.25236/AJHSS.2024.070417.
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