Traditional villages are significant carriers of China's traditional culture, with 6,819 villages listed in the Catalogue of Traditional Chinese Villages since 2012, all of high conservation and research value. However, current conservation efforts face challenges, such as a focus on conservation over utilization and difficulties in protection and use in remote areas. There is an urgent need for a transformation in the methods and techniques of conservation, and research on utilization methods is insufficient, with the core cultural values of villages not being fully showcased. Remote villages, due to inconvenient transportation and isolation, though preserving complete layouts, suffer from severe population loss and the phenomenon of "hollowing out." Thus, exploring how to protect and utilize traditional villages in the new era has become an important research topic. As the birthplace of the Liao Zhai culture, the continued development research of Pujia Village is of significant importance for deepening the understanding of the Liao Zhai culture, heritage preservation, and expanding the influence of the Liao Zhai culture both domestically and internationally. This paper, through extensive field surveys and literature collection, bridges theory with practice. Building on a review of traditional village tourism and theoretical discussions on in-depth development, it explores sustainable development pathways for tourism in the ancient village of Pujia Village.

Tao Wang. Sustainable Development of Rural Revitalization in Zibo Pujia Village: A Perspective on Culture-Tourism Integration. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 101-107. https://doi.org/10.25236/AJHSS.2024.070416.

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