This paper investigates the practice of spreading Chinese traditional culture abroad through non-mainstream media. In the context of globalization, non-mainstream media has become a significant mode of communication. Compared with traditional media, non-mainstream media is closer to people's lives and can resonate more deeply with audiences. Besides, the content on non-mainstream media platforms is diverse and can present traditional culture in more appealing, refined, and creative ways, satisfying the audience's demand for unique content. Hence, non-mainstream media is seen as a positive and effective tool for spreading awareness and acceptance of traditional culture, which contributes positively to enhancing cultural exchange and understanding internationally. However, currently, China's cultural industry is at a disadvantage, with our transmission technology lagging significantly from Western nations like the U.S., and our cross-cultural communication concepts tend to be outdated. Thus, this paper further explores effective strategies to enhance China's international transmission capability in the concrete practice of telling the China story well.

Xiaoxue Chen. Research on the Practice of Spreading Chinese Traditional Culture Abroad through Non-Mainstream Media. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 67-72. https://doi.org/10.25236/AJHSS.2024.070410.

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