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Academic Journal of Humanities & Social Sciences, 2024, 7(4); doi: 10.25236/AJHSS.2024.070409.

The Brand Positioning and Connotation Construction of Donglong Sturgeon Caviar

Author(s)

Han Mengjiao, Wen Ying

Corresponding Author:
Han Mengjiao
Affiliation(s)

Management College, Harbin Finance University, Harbin, Heilongjiang, China

Abstract

This paper studies the caviar of Donglong sturgeon and discusses its brand positioning and connotation construction. Through SWOT analysis and competitor comparison, Donglong Sturgeon Caviar is positioned as the leader of the new Chinese nourishing caviar industry, and the brand connotation is deeply analyzed from six aspects: attributes, interests, values, culture, personality and user image, hoping to provide reference for Donglong Sturgeon Caviar brand building.

Keywords

Donglong sturgeon caviar; Brand positioning; Brand connotation

Cite This Paper

Han Mengjiao, Wen Ying. The Brand Positioning and Connotation Construction of Donglong Sturgeon Caviar. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 4: 62-66. https://doi.org/10.25236/AJHSS.2024.070409.

References

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[2] Zhou Xiaohua. Sturgeon conservation and industrial development management in China [J]. China Aquaculture, 2019, 9: 34-39

[3] Meng Lingguang, Liang Peiwen. The reality, key elements and core strategies of China's independent brand development [J]. Journal of Zhengzhou University (Philosophy and Social Sciences Edition), 2023, 56 (05): 120-126.