Through literature review, logical analysis and other methods, this paper explores the practice of the British Sported community sports charity organization, analyzes its development characteristics, and proposes practical implications for China. The practical experience of the British Sported community sports charity organization includes: multimedia promotion and marketing strategies; Perfect social network; Multi-agent collaborative participation mode; The value concept of social integration of vulnerable groups. Implications for China: Raise funds through multiple channels, improve the "hierarchical" funding mechanism; Internal training and external shaping of human resources, building a "complex" social network; Cultural symbols break through regulatory barriers and reshape the "ecological" value goal framework.

Xie Jinping. Practical Experience and Realistic Enlightenment of British Community Sports Charity Organization "Sported". Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 219-224. https://doi.org/10.25236/AJBM.2024.060432.

[1] Zhang Qing, He Hui. Behavioral Analysis of Charitable Organizations in China and Its Implications [J]. Qinghai Social Sciences, 2011, (06): 176-180.

[2] Pan Sifeng. Research on the Existing Problems and Countermeasures of the Development of Sports Charity in China [J]. Journal of Beijing Sport University, 2010, 33(06): 30-33.

[3] He Wenduo, Long Qiusheng. A Comparative Study of the Current Status of Sports Charity in China and the United States [J]. Journal of Guangzhou Sport University, 2014, 34(01): 16-19.

[4] Han Dan. Research on the Origin, Evolution and Definition of the Concept of Sport (Part I) [J]. Sports and Science, 2014, 35(02): 66-73.