The purpose is to study the influence of Film and Television (FAT) appreciation on college students' Entrepreneurial Intention (EI) based on Logistic regression. Studies on the influence of FAT appreciation on entrepreneurial psychology exist sufficiently, only without a clear specific influencing factor and mechanism analysis. Firstly, Entrepreneurial Psychology is introduced, including optimism, resilience, and EI. Next, the three major FAT added-values are summarized, hypotheses are proposed, and a conceptual model is proposed along with a Questionnaire Survey (QS) design. Finally, correlation and regression analyses explore the influencing factors and mechanism of FAT added-value on college students' EI. The results indicate that the EI of college students, varying in gender, major, and grade, are influenced to varying degrees by the plot, shooting techniques, and social themes of FAT works. The difference in the influence of shooting techniques on EI is statistically significant at less than 0.01. The difference in influence between social themes and plots reflected in FAT works is statistically significant at less than 0.05. Meanwhile, deep learning and artificial intelligence significantly influence the EI of college students in terms of the plot, shooting techniques, and social themes portrayed in FAT works. This work employs quantitative analytical methods, validating the hypotheses mentioned through the specific application scenarios of deep learning and artificial intelligence in FAT works. The research results underscore that the plot and social themes reflected in FAT works have a greater influence on the EI of college students than shooting techniques. The introduction of deep learning and artificial intelligence further enhances the shaping of psychological factors for entrepreneurship within FAT works. By elevating the audience's emotional experiences and cognitive processes, they actively influence the formation of EI. This work aims to delve into the influencing factors and mechanisms of the additional value of FAT works on the EI of college students, providing a reference for relevant entrepreneurial research.

Le Kang, Hongtu Gao, Denghui Wu. The Influence of Film and Television Work Appreciation on Entrepreneurial Intentions of College Students Based on Artificial Intelligence. Frontiers in Educational Research (2026), Vol. 9, Issue 5: 76-89. https://doi.org/10.25236/FER.2026.090512.

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