The development of ideological and political education within courses is the soul of curriculum design. This paper takes the core e-commerce course "E-commerce Operations and Management" as an example to explore how AI technology can enrich the content of ideological and political education under the frameworks of "New Liberal Arts" and "New Business Studies," achieving deep integration between ideological education and professional training. The teaching team adhered to the principles of "goal-oriented guidance, organic integration, student-centered approach, and diversified evaluation," with the ultimate objective of equipping students with professional e-commerce operational capabilities to lay a solid foundation for future employment and entrepreneurship. The course adopts an innovative teaching model combining "project-based instruction with flipped classroom," "AI-powered ideological education," and "competition-driven practice." In practice, on one hand, ideological elements within the professional knowledge system are systematically identified and seamlessly integrated into the project-based teaching process—from theoretical learning to simulated operations, hands-on practice, and iterative review—achieving subtle yet profound value guidance. On the other hand, AI technology is innovatively employed to enhance ideological education, incorporating the philosophy of "Chinese essence with Western application," blending Eastern and Western approaches to develop teaching cases that draw on classical wisdom to foster students' critical thinking and innovative spirit. This course model has received high praise from both faculty, students, and supervisors within the university. It has demonstrated remarkable effectiveness in guiding students to participate in high-level academic competitions and facilitating their successful employment and entrepreneurship, serving as a practical reference case for similar courses in ideological and political education reform.

Lin Shi. Exploration of Teaching Reform for E-commerce Specialized Courses under Project-Based Approach: Deep Integration of "AI and Ideological and Political Education". Frontiers in Educational Research (2026), Vol. 9, Issue 5: 55-59. https://doi.org/10.25236/FER.2026.090509.

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