With the in-depth implementation of the Digital China strategy, the organic integration of digital technology with cultural and tourism convergence has become a new engine driving the high-quality development of regional cultural and tourism industries. Taking Zhaoqing City as the research subject, this paper aims to explore how to utilize digital technology to create innovative pathways for integrated cultural and tourism development. The methodology involves analyzing the characteristics of Zhaoqing's cultural and tourism resources and its current digitalization status, drawing on successful domestic cases and advanced experiences from places like Wuzhen and Nanjing, to construct innovative pathways for high-quality integrated cultural and tourism development in Zhaoqing. The conclusion posits that through strategies such as building a smart cultural and tourism platform, creating immersive experience scenarios, innovating digital cultural and tourism IP, and promoting coordinated regional development, Zhaoqing's cultural and tourism industry can be effectively propelled towards digital, intelligent, and high-quality development.

Wei Fan, Lei Qin. Research on Innovative Pathways for Digital Technology Empowering High-Quality Integrated Development of Culture and Tourism in Zhaoqing City. Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 2: 45-51. https://doi.org/10.25236/AJHSS.2026.090207.

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