In the current era of global communication, exchanges from people who are born with different national languages have become more frequent, resulting in the convergence of diverse cultures and meanwhile more intense conflicts. In such background, the need for the standardization of tourism translation is more urgent. As an essential component of cross-cultural communication, the standardization of tourism translation plays a crucial role in the prosperous development of tourism. This paper aims to explore how to achieve the standardization of tourism translation from the perspective of contextual correlates of adaptability under Adaptation Theory.

Ying Fang. A Study on the Standardization of Tourism Translation under Adaptation Theory. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 11: 201-206. https://doi.org/10.25236/AJHSS.2025.081129.

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