This study explores the pathways and value of digital intelligence technology in empowering the integration of culture, commerce, and tourism in Huishan Ancient Town, providing practical references for cultural heritage revitalization and tourism industry upgrading. Current integration efforts face challenges including underdeveloped infrastructure, limited marketing channels, insufficient experiential content, and delayed management responses. To address these issues, the research conducted a questionnaire survey across four dimensions. The findings indicate urgent needs for optimizing network infrastructure and smart devices, innovating interactive marketing formats, developing immersive cultural projects, and enhancing real-time management capabilities. Accordingly, the paper proposes systematic recommendations focusing on facility upgrades, marketing innovation, experiential enhancement, and management optimization to drive high-quality development in Huishan Ancient Town.

Wang Qiming, Jiang Na, Wang Wenxuan, Song Ziyu. Digital Intelligence Revitalization: A Study on the Integrated Development of Culture, Commerce, and Tourism in Huishan Ancient Town. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 11: 166-174. https://doi.org/10.25236/AJHSS.2025.081124.

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