This study explores how augmented reality (AR) functions as a “cultural interface” mediating between rural heritage and contemporary visual identity. Using Shaoxing, an ancient water-town in eastern China, as a case study, it examines the symbolic, spatial, and narrative transformations of heritage through AR visualization. Combining visual semiotics, participatory design, and ethnographic observation, the research proposes a model of “Cultural Interactive Visualization.” It argues that AR reshapes cultural authenticity by turning passive viewing into interactive cultural participation, thus reconstructing local identity and deepening public engagement with intangible heritage.

Ying Wu. Reframing Rural Heritage and Visual Identity in Shaoxing through Augmented Reality as Cultural Interface. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 11: 115-121. https://doi.org/10.25236/AJHSS.2025.081119.

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