In recent years, with the rapid development of the aviation industry in Shandong Province, aviation cultural industries such as aviation-themed parks and aviation technology exhibitions have become emerging hotspots in mass tourism. A development trend of "Bidirectional Empowerment, Synergistic Coexistence" has also emerged between the two. Based on statistical data from 2014 to 2023, this paper calculates the coupling coordination degree of the development of aviation culture and tourism industry in Shandong Province using the entropy method and coupling coordination degree model, and analyzes the evolution characteristics of the coupling coordination development between the two systems. The results show that the comprehensive development level index of Shandong's aviation cultural industry shows an overall annual upward trend; the comprehensive development level index of the tourism industry continued to grow from 2014 to 2019, and showed a "W"-shaped fluctuation from 2019 to 2023. The coupling coordination degree between the two systems shows an overall upward trend, with continuous growth from 2014 to 2019 and fluctuating growth from 2019 to 2023. The coupling coordination type has gradually changed from an aviation cultural industry lag type to a tourism industry lag type, evolving from imbalance to coordination.

Wenlai Ma, Mingchao Liu, Yuxuan Bai, Mengfan Xu. Analysis on the Coupling and Coordinated Development of Aviation Culture and Tourism Industry in Shandong Province. Academic Journal of Business & Management (2025), Vol. 7, Issue 11: 141-148. https://doi.org/10.25236/AJBM.2025.071119.

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