Frontiers in Educational Research, 2025, 8(9); doi: 10.25236/FER.2025.080901.
Xifeng Liao
School of Economics and Management, Hunan College of Information, Changsha, 410200, China
The Engineering Practice and Innovation Project (EPIP) is an innovative teaching model developed in China. It is widely adopted in the field of vocational education and training (VET), and is characterized by a strong integration of theoretical instruction and practical application. This pedagogical model employs real projects completed by enterprises as teaching materials, emphasizing student practice within real workplace settings. The primary aim is to cultivate students’ occupational competencies and their capacity to adopt innovative solutions to solve complicated work-related problems. The theoretical framework and pedagogical logic of EPIP align closely with the objectives of cross-border e-commerce degree-rewarding programs, which seek to nurture highly skilled professionals. Specifically, EPIP offers an effective means of addressing structural challenges in routine training and instruction, such as the mismatch between theory and practice, and the misalignment between workplace requirements and student competencies. By optimizing the existing training schemes and curriculum design to be in line with actual occupational demands, EPIP strengthens the coherence, systematic, and progression of course structures. Furthermore, it fosters the development of diverse, multi-model, and co-developed teaching resources by educational institutions and enterprises. The establishment of an interdisciplinary, dual-qualified teaching team, which features a close collaboration between institutional education and industry training, and provides a foundation for the innovative application of the EPIP model in cross-border e-commerce education.
EPIP Teaching Model; Cross-Border E-Commerce; Curriculum Design; Enterprise Project; Vocational Education and Training
Xifeng Liao. Exploration on Application of the EPIP Teaching Model to Cross-Border E-Commerce Instruction in Vocational Education and Training. Frontiers in Educational Research (2025), Vol. 8, Issue 9: 1-6. https://doi.org/10.25236/FER.2025.080901.
[1] AMZ123. Report Interpretation: Summary of 2024 Industry Data for Cross-Border E-Commerce, How is the Development Status of Cross-Border E-Commerce? Retrieved from: https://baijiahao.baidu. com/s?id=1822034371716919762&wfr=spider&for=pc
[2] Zhang J. Retail Sales from Live Streaming E-Commerce Reach 4.3 Trillion Yuan in First 11 Months of 2024, with Small and Medium-Sized Merchants as the Core Force. China Business Journal. Retrieved from: https://baijiahao.baidu.com/s?id=1819880073630213747&wfr=spider&for=pc
[3] Lv J, Tang X, Shi Y. Research and Practice on the Teaching Model of the Engineering Practice Innovation Project (EPIP). Chinese Vocational and Technical Education, 2017, (5), 10-14.
[4] Lv J, Geng J. Exploration on Curriculum Theory in EPIP Teaching Mode. Journal of Tianjin Vocational Institutes, 2020, 22 (11), 3-7.
[5] Lv J, Shen Y. Research on Fducation Theory of EPIP Teaching Mode. Journal of Tianjin Vocational Institutes, 2021, 23 (4), 3-6.
[6] Wei B. Research on the Practical Dimension of the Teaching Mode of Engineering Practice Innovation Project (EPIP). Vocational Education Research, 2024, 6, 33-37.
[7] Sun X, Zheng S. Research on the Optimization of the Standard System for Cultivating Crossborder E-commerce Talents. Standard Science, 2025, 5, 82-89.