With the implementation of the national “Healthy China 2030” Plan Outline and the “14th Five-Year Plan” for the Development of Traditional Chinese Medicine (TCM), the health-centered new form of TCM health and wellness have garnered significant societal attention. TCM health and wellness industry is considered to be a key force in promoting the high-quality development of TCM industry and advocating healthy lifestyles. This paper conducts an in-depth analysis of the intrinsic logic behind the integrated development of TCM health and wellness industry, examining both the necessity and feasibility of industrial convergence. It further investigates the practical challenges in industrial integration and proposes a novel pathway for the distinctive development of TCM health and wellness industry. This pathway is constructed through four key dimensions: establishing a collaborative and interactive mechanism, innovating brand culture systems, optimizing the pattern of resource allocation, and strengthening top-level strategic planning. The study aims to provide new impetus for the high-quality development of the TCM health and wellness industry by offering a comprehensive framework for industrial integration.

Linlin Chen, Ruoyun Pang, Yang Song, Yi Sun, Jihong Zhang. Traditional Chinese Medicine, and Health and Wellness Industry: Analysis and Discussion on the Integrated Development under the Background of Big Health. Academic Journal of Medicine & Health Sciences (2025), Vol. 6, Issue 7: 124-130. https://doi.org/10.25236/AJMHS.2025.060715.

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