International Journal of New Developments in Education, 2025, 7(8); doi: 10.25236/IJNDE.2025.070802.
Lin Shi
School of Management, Guangzhou Xinhua University, 510520, Guangzhou, Guangdong Province, China
This paper takes the applied undergraduate course “E-commerce Operation Management” as the research object, and systematically explores the teaching design, implementation path and nurturing effectiveness of the integration of the professional course with the course's ideological and political education. By deeply exploring the elements of ideological and political education in the course and innovatively adopting the “project-based teaching + school-enterprise collaboration” model of nurturing, we focus on cultivating students' sense of social responsibility, sense of integrity and spirit of innovation while enhancing their professional skills in e-commerce operation. Teaching practice shows that this mode effectively promotes the synergistic development of students' ideological and political literacy and practical ability, and provides a model for the ideological and political construction of similar application-oriented courses.
E-Commerce Operation; Curriculum Ideology and Politics; Teaching Reform; School-Enterprise Collaboration; Innovation and Entrepreneurship Education
Lin Shi. Exploration and Practice of Ideological and Political Construction in E-Commerce Operation and Management Course. International Journal of New Developments in Education (2025), Vol. 7, Issue 8: 8-14. https://doi.org/10.25236/IJNDE.2025.070802.
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