This article starts from the research on rural areas in my country, based on theory and practical situations. This article starts from the research on rural areas in China, based on theory and actual conditions. It aims to promote the digital transformation of agricultural product marketing, including live-streaming sales, online payment, and smart logistics, to change the circulation of agricultural products with technology, solve the marketing problems of agricultural products, promote the development of rural areas, and achieve the grand goal of empowering rural revitalization with technology.

Yulian Liu. Research on the Development of Digital Circulation Opportunities of Agricultural Products under the Background of Rural Revitalization. Academic Journal of Business & Management (2025), Vol. 7, Issue 8: 10-15. https://doi.org/10.25236/AJBM.2025.070802.

[1] Zhaohui Fu. Research on the circulation model and countermeasures of big data and "Internet +" to reconstruct the closed-loop and full industrial chain of agricultural products [J]. Logistics Engineering and Management, 2023, 45(1):91-94.

[2] Ying Guan, Juan Wang, Ping Xu, et al. Research on the development of the supply chain model of fresh agricultural products in Jiangsu Province under the background of "Internet +" consumption upgrading [J]. Modern Agricultural Equipment, 2024, 45(1): 59-63.

[3] Guanlin Li, Zuoting Shi. Obstacles and breakthrough directions for high-quality agricultural development to promote common prosperity for farmers in rural areas [J]. Journal of Shandong University (Philosophy and Social Sciences Edition), 2023(3):1-9.

[4] Haili Yang, Hao Guo, Jiantao Zou. Research on the coupling dynamic evolution mechanism between agricultural product circulation efficiency and rural revitalization under the background of dual circulation [J]. Journal of Chongqing University of Science and Technology (Social Science), 2023, 37(2): 85-98.

[5] Wenbin Pu. Research on the path of comprehensively promoting high-quality development of family farms in my country under the background of rural revitalization [J]. Journal of Guizhou Normal University (Social Science Edition), 2023(02): 94-104.

[6] Dengjin Li. The impact of digital economy development on agricultural product circulation efficiency under the new development pattern [J]. Commercial Economic Research, 2023(09): 95-98.

[7] Jinzhao Li, Yuxi Bao. Research on the path of digital agriculture to promote agricultural and rural modernization—taking Heilongjiang Province as an example [J]. Village Committee Director, 2023 (12).

[8] Hao Zhang. How digital information technology can alleviate the fluctuations in agricultural product prices: Based on the circulation perspective of large domestic markets [J]. Finance and Trade Research, 2023(01): 59-70.

[9] Ronglian Shi, Jianlin Shi. Research on agricultural industry agglomeration and chain reconstruction under innovative ecosystems [J]. Agricultural Economy, 2024, (04): 10-12.