Frontiers in Sport Research, 2025, 7(4); doi: 10.25236/FSR.2025.070401.
Cao Ziyu1, Yao Xingliang1
1Changzhou University, Changzhou, China
This study examines how media coverage shapes the construction of dual identities in female athletes and its subsequent influence on the development of women's sports. By analyzing the current state of media coverage, it was found that female athletes face gender stereotypes in the sports field. Their athletic abilities are often overshadowed by their appearance and perceived gender temperament. The research suggests that the media plays a crucial role in gender construction. The way media reports not only affects the public's perception of female athletes but also exacerbates gender inequality in the sports field and restricts the healthy development of women's sports.
Gender Construction, Media Presentation, Dual Identity, Femininity, Gender Equality
Cao Ziyu, Yao Xingliang. Media Presentation and Gender Construction: Dual Identity Dilemma and Breakthrough of Female Athletes. Frontiers in Sport Research (2025), Vol. 7, Issue 4: 1-7. https://doi.org/10.25236/FSR.2025.070401.
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