Academic Journal of Business & Management, 2025, 7(7); doi: 10.25236/AJBM.2025.070709.
Lijuan Yan1, Haoxuan Liu1, Junlin Li1
1Management College, Beijing Union University, Beijing, China
The study finds that digital technological innovation has a significant impact on corporate greenwashing behavior. First, technological empowerment enhances the transparency and traceability of corporate environmental information, thereby reducing the motivation for "greenwashing" at its source. Second, in terms of supervision and constraints, digital technology breaks the information asymmetry barrier in traditional environmental governance, forming a dynamic tracking and multi-stakeholder collaborative supervision mechanism for corporate environmental behavior. Theoretically, this study offers new insights into environmental information disclosure and green financial supervision. Practically, the research offers policy implications for government departments to construct a "technology-driven" environmental supervision framework and for enterprises to improve their ESG management systems.
Digital Technology Innovation; Corporate Greenwash Behaviour; Monitoring and Constraining Mechanism
Lijuan Yan, Haoxuan Liu, Junlin Li. A Study of the Impact of Digital Technology Innovation on Corporate Greenwash Behaviour. Academic Journal of Business & Management (2025), Vol. 7, Issue 7: 64-70. https://doi.org/10.25236/AJBM.2025.070709.
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