Academic Journal of Business & Management, 2024, 6(10); doi: 10.25236/AJBM.2024.061023.
Shuqi Gou1, Aifeila Yiliduosi2, Haoyang Chen3, Changyu Yuan4
1School of Accounting, Xinjiang College of Science & Technology, Korla, Xinjiang, 841000, China
2Business Administration, Minnan Science and Technology College, Quanzhou, Fujian, 362332, China
3Foreign Language School, Sanjiang University, Nanjing, Jiangsu, 210012, China
4Actuarial Science, Western University, London, Ontario, N6A 3K7, Canada
With the advent of the digital era, the scale of China's digital marketing market has steadily increased, and digital technology has been widely used in advertising and data analysis. AI and big data technology have promoted precision marketing and advertising effect optimization. In terms of consumer behavior, the decision-making process of consumers in the traditional marketing model is relatively complex, while consumer behavior in the AI era presents intelligent characteristics, and social marketing also enhances brand influence through influencer cooperation and other ways. However, the development of digital marketing in China also faces challenges, such as the poor timeliness of traditional search engines, legal risks and governance problems, as well as the risk of information leakage and false publicity caused by technical problems and lack of supervision. This paper analyzes the development status quo, existing problems and development trend of China's digital marketing, and provides a reference path for the high-quality development of China's digital marketing, so as to accurately match the production end and the consumption end.
Digital marketing; Digital technology; Green development
Shuqi Gou, Aifeila Yiliduosi, Haoyang Chen, Changyu Yuan. The Research on the Development of Digital Marketing in China. Academic Journal of Business & Management (2024) Vol. 6, Issue 10: 146-154. https://doi.org/10.25236/AJBM.2024.061023.
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