Academic Journal of Business & Management

ISSN 2616-5902 (Print)
ISSN 3033-5183 (Online)

The Influence of Mobile Short Video Content Marketing on Consumers' Purchase Intention: A Test of Two-Mediation Model

Changzhen He, Jiaxuan Yang

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051916 | Downloads: 183 | Views: 10690

Development Trends and Prospects of Industrial Automation

Zhanwu Shi

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051915 | Downloads: 87 | Views: 2833

Spatial-Temporal Characteristics of Internet Attention Towards Coastal Tourist Destinations in Jiangmen City

Haoyue Xiao¹, Kaijun Hu²

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051914 | Downloads: 73 | Views: 2505

Research on the Core Talent Management System of Beijing Excellence Technology Company

Pingping Jiang

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051913 | Downloads: 78 | Views: 2347

A Financial Risk Control Method Based on XGBoost Algorithm

Zhaoxin Li¹, Yinkai Niu², Xinghan Chen³, Cheng Huang⁴

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051912 | Downloads: 95 | Views: 3788

Empirical analysis of the impact of enterprise digital transformation on the composition of the technicist

Mingkun Du, Minxuan Yang, Yishuo Jia, Yuxin Duan, Yihua Li, Ruohan Liang

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051911 | Downloads: 69 | Views: 2234

A Comparative Analysis of National Policies and Enterprise Practices for Enterprise Digital Transformation

Xinyue Li, Jianheng Chen, Qianyu Yin, Ziyi Xu, Jingyi Li, Haoran Jin

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051910 | Downloads: 75 | Views: 2500

Exploring the Factors Affecting Consumer Trust in Cross-Border E-commerce: A Comparative Study

Zhang Xiaoyan, Thillai Raja Pertheban

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051909 | Downloads: 92 | Views: 5440

Enhancing Organizational Performance: Unveiling the Dynamics of Performance Management and Employee Engagement

Ling Lu

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051908 | Downloads: 84 | Views: 5827

Research on the Path of Digital Economy Cooperation between China and Portugal

Shen Bowen

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051907 | Downloads: 60 | Views: 2289

Profitability Analysis of Real Estate Enterprises—The Case of Company T

Huang Qipu

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051906 | Downloads: 267 | Views: 7985

Analysis of Brand International Marketing Strategy of Air Macau

Jiehua Zhong¹, Ho Yin Kan²

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051905 | Downloads: 93 | Views: 3000

Discussion on the impact of the "Big Smart Migration Cloud Zone" on financial management and countermeasures——Based on the perspective of administrative institutions

Hairong Hu, He Xue

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051904 | Downloads: 67 | Views: 1784

A Study on the Impact of Education Level on Household Financial Assets Investment Behavior

Wei Wei

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051903 | Downloads: 82 | Views: 2707

Application of Entropy Weight TOPSIS Method in Comprehensive Performance Evaluation of Logistics Industry: Take YTO Express as an Example

Li Liu, Fan He

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051902 | Downloads: 87 | Views: 3068

Research on Earnings Management Behavior Identification and Motivation of Goodwill Impairment—Taking Century Huatong as an Example

Chen Xueni, Mao Guoyu

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051901 | Downloads: 90 | Views: 2393

Review on intergenerational inheritance of family business

Kaile Jia

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051825 | Downloads: 77 | Views: 3209

A Study on Spatio-Temporal Pattern and Optimization of High-Quality Development in the Pearl River-West River Economic Belt

Xiao Weitong, Nie Saiya, Li Aoyang, Tang Bo

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051824 | Downloads: 76 | Views: 2094

User Life Cycle Research Based on User Consumption Data

Hao Qin

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051823 | Downloads: 71 | Views: 2390

Measurement and Analysis of China's Green Economic Development Level—Evidence from Provincial Panel Data

Ye Yang

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051822 | Downloads: 80 | Views: 2840